Big Data is here – The latest buzzword of the Information Technology Industry !
The world is generating humungous amount of data every second. Rapid advances in technology is making analysis of such data a cake-walk. Big Data is influencing every aspect of our lives and will continue to grow bigger and better. Retailers will push us to buy extra chips and soft drinks from the nearest outlet as we will watch the T20 match with our friends and our favorite teams are playing. They will even recommend our favorite party songs CD and encourage us to donate a dollar to our often visited charity. Preventing diseases, share trading, marketing efforts and lot of other use cases are emerging.
Big Data is changing the sports and the entertainment industry as well. Sports and entertainment industry are driven by fans and their word of mouth. Engagement with audience is the key and Big Data is creating opportunities for driving this engagement and influencing audience sentiments.
IBM worked with a media company and ran its predictive models on the social buzz for the movie Ram Leela. According to the reports, IBM predicted a 73% success for the movie based on right selection of cities. Such rich analysis of social data was conducted for Barfi and Ek Tha Tiger. All these movies had a runaway success at the box office.
Hollywood uses Big Data big time ! The social media buzz can predict the box office success – more importantly based on the trending of the movie, strategies can be formulated to ensure favorable positioning of the movie. All science !
Netflix is the best case study of analyzing user behavior and hitting the jackpot ! Netflix original show The House Of Cards’ was commissioned solely on the basis of the big data results of the preferences of its customers.
Shah Rukh Khan’s Chennai Express, one of the biggest box office grossers on 2013, used Big Data & Analytics solutions to drive social media and digital marketing campaigns. IT Services company Persistent Systems helped Chennai Express team with the right strategic inputs. Chennai Express related tweets generated over 1 billion cumulative impressions and the total number of tweets across all hashtags was over 750 thousand over the 90-day campaign period. Persistent Systems CEO Siddhesh Bhobe said “Shah Rukh Khan and the success of Chennai Express have proved that social media is the channel of the future and that it presents unique opportunities to marketers and brands, at an unbeatable ROI (return on investment)”
Lady Gaga and her team browse through our listening preferences and sequences and optimize the playlist for the maximum impact at live events. Singapore based Big Data Analytics firm Crayon has worked with leading Hindi Film industry producers to understand the kind of music to release to create the right buzz for the movie.
Sports is another area where big data is making big impact. FIFA 2014 champion Germany have been using SAP’s Match Insights software. It has made a big difference to the team. Data was crunched relating to player position ‘touch maps’, passing ability, ball retention and even metrics such as ‘aggressive play’. Even Kolkota Knight Riders, an IPL team, to determine the consistency of the players based on 25 data point per ball. It helped in auction as well as ongoing training.
Big Data can definitely be a boon to the entertainment and sports industry. It can improve the profitability of the movies – always a high risk business. The green-lighting of the story to the cast selection to the timing of release can be determined. It can help to pick the right players for the sporting leagues – allowing talent to win !
Entertainment Industry leaders need to collaborate with the leading big data startups and visionaries to create new uses and deliver new success stories !
