The attention spans are reducing. The media channels are increasing. So how do we get notice? That is the challenge of every marketer.
These days, I have already started getting emails, reports and feeds for The Top 2009 List, The Best of 2009, Things To Watch Out In 2010. I think I also supported one such post – Best Smartphones. Not to forget, that the title of this piece 🙂
But what counts? Being First or Being The Best? Breaking News or Insightful Detailed Analysis ? I think the answer is obvious!