Business of Bollywood @ IIMA

There is no business like showbusiness!

Indian film industry has been getting lot of academic attention recently. Institutions like IIMs, S P Jain have already introduced case studies on movies like Chak De India. 

Finally, the film industry gets a serious academic analysis as a business. IIMA, under the leadership of Professor Tejas Desai, is a introducing a course on film-making. The course is called ‘Introduction to Contemporary Film Industry’ and starts from Dec 23. 

Leading lights of Bollywood including Aamir Khan, Madhur Bhandarkar, Sanjay Gadhavi are going to be taking classes and sharing their insights. 

Prof Tejas Desai is a PhD in Biostatistics, an innovative thinker and a movie fan!

Article Archive notes the following on Prof Desai:

When he was a sophomore, Tejas Desai, then 19, began as a film projectionist in the US. Like scores of other students, Desai took up the job to support his undergraduation studies at the University of Tennessee at Chattanooga. The sophomore graduated and went on to do his PhD in bio-statistics from University of North Carolina at Chapel Hill.

Back home, Desai joined the Indian Institute of Management-Ahmedabad (IIM-A) as an assistant professor, yet the short stint as a film projectionist haunted him and it didn’t help that movies were becoming his favourite pastime. That is when Desai thought he would use films as a tool to teach young management students.

I had the good fortune of meeting Prof Tejas Desai. He said that lot of intellectual studies and analysis happen for new and old industries. But nobody is looking at Bollywood. 

Good thinking!

Well, this course is definitely going to be a blockbuster !